We use a tool that assists us in determining what assistance
you may need in your online visibility presence.
Remember, sometimes drastic measures require drastic changes.
How do your listings look?
When people are looking for you online, your website is not always how they find you. Your local listings need to be correct so that people can find your business. If someone uses google maps or yahoo or even a local listing service tied to one of their apps, your listings need to have the right business name, phone number, website and email address. These listings effect your website rankings as well because this information is also indexed by search engines. If your information is not consistent the search engines wont credit your website if they cant find it.
Again how do your listings look?
The First thing to do is find out how you stand with your local listings!
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WE CAN INCREASE YOUR RANKINGS USING PROVEN TECHNIQUES…
At Multimedia Business Solutions , we utilize proven search engine optimization techniques that will help your website get top placement.
We look at four things when trying to increase rankings:
1. We look at how the site is built. The site must have a strong balance of form and function. Google offers design and content guidelines and actually suggests to us how a website needs to be built. They offer these webmaster guidelines for free. Look them over and if you need help implementing their recommendations let us know. There are over 10 key elements on a site that need attention including page titles, alternative text tags and site map. Click here to learn some basics about Page Titles and Descriptions.
2. We focus on link building. Search engines consider the number of inbound links when ranking a site. Links are like votes. The more votes the better. So you want as many websites linking to you as possible. If you want higher rankings then get more high quality inbound links!
3. We also look at content. Google considers content to be King. Google suggests the following:
Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Search Engines will rank your site higher if the content grows periodically and is updated. If you have not touched your site in over a year dont expect to have a higher ranking than a competitor who is updating content and posting new pages on a regular basis. A website is like a garden…spend a little with it each week watering and weeding …. it will grow and flourish. If you don’t touch it and just let it sit there..it will die and become irrelevant.
What are you doing to encourage repeat visitors. A very effective way to increase traffic is to give visitors a reason to return and check back with you. Offering fresh new content on a regular basis will encourage repeat visits.
4. We take a look at the things you are doing outside of your website to drive traffic. Does your general marketing drive customers and prospects to your site. Do you have your website address on your everyday marketing materials?
We look at the use of social media such as Facebook, Blogging, Twitter and Linkedin. These powerful tools can not only drive traffic to your website but help improve credibility and boost reputation. Search engines index the content on these sites and your business Facebook page, Blog, etc can show up as a search result. Here is a great example. Go to Google and search for “orthodontist, lake highlands, tx”. You should see Dr. Greenberg’s Facebook page showing up with a number one organic ranking. Facebook has 350 million users and growing so there is a strong chance that when they see the Facebook logo on your site linking to your business Facebook page they will click on it. But beware…once they click… you better be ready to deliver value. Check out how we are using our Facebook page. Our goal with Facebook is to establish credibility and show that we are serious about what we do. We hope to have clients interact with each other and to provide value tips and interesting announcements.
More to consider: A site that is built on a solid foundation will give you a fast start. A well prepared SEO strategy that employs link building, keyword optimization, geographically specific landing pages and strong content, to name a few, will deliver results. Blogging and other social networking groups can help you drive traffic and increase your site’s relevance.
Getting top rankings involves regular maintenance. Your website must become a living and breathing entity that grows.
Let us help increase your online visibility today!
Why local SEO matters more than ever (and 4 steps to success) Search engine optimization (SEO) optimizes your website so it will rank higher in search results. But if you want to increase customer visits to your location, you need to be doing local SEO. When a prospect searches for a business, product or service via smartphone, Google takes the phone’s location into consideration when displaying search results — making local SEO an important marketing tool for any small business. Besides being free, local SEO puts your business on equal footing with your biggest competitors and allows you to reach nearby prospects at the moment they’re looking for what you’re selling. And four easy steps is all it takes to implement local SEO.
STEP 1: Claim your business listing on local search directories. Begin with Google My Business, then move on to other directories including Bing Places for Business, Citysearch, MerchantCircle, Yelp and Superpages.
STEP 2: Claim and optimize your directory listings. Start with basic information like your address, phone number, hours of operation and website URL.
STEP 3: Optimize your website for local search. Include your business address on the footer of the home page, on the Contact Us page and anywhere else it’s appropriate.
STEP 4: Keep your information up-to-date. Once a month, review your listings and make sure all the information is accurate and up-to-date. 2 essential social media tips You’re probably aware of the importance of Facebook, Twitter and Instagram to grow sales. But do you know what you should be doing to help your business succeed? In a recent podcast episode of “The Heartbeat of Main Street,” social marketing expert and author Mari Smith shared the two tips you should know (and put to work) immediately.
TIP #1: Have a crystal-clear view of your target audience. Mari recommends targeting who you want to reach and having a detailed profile of your ideal customer. A clearly defined customer avatar will go a long way to inform the type of content that you create, your messaging and your ad targeting. When you’re doing Facebook or Instagram ads, you want to be able to know who you are speaking to, their interests and demographics.
TIP #2: Focus on creating roughly 80% of your posts for Facebook as video content. Although Facebook favors video content, Mari stresses that you don’t need to be on camera. Instead, you can use tools and repurpose and reuse different videos and formats and use them across other social media channels.