Social media management can consume a huge amount of time, and people can get easily distracted by ‘feel good’ engagement which doesn’t really drive business. Our team will use best practices and tools to make sure no time is wasted. Tools we use help us to quickly create and curate content and schedule it to make sure our social networks are filled with compelling posts.

As we manage social media activity and experiment with different strategies and promotions, we’ll be able to see which tactics work. For example, what types of posts are generating the most engagement?  Or which Facebook ‘Comment to Enter’ giveaway campaign has the most entries? Analytics and metrics are core to developing an understanding of which activities are driving your business forward best.

While these are not the only social media goals, here are ones that we commonly target during engagements.

Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for our messages.

 We will create ads, marketing call-to-actions, and other ways to encourage fans to follow and like you.

A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will be critical to increasing engagement.

We will create and curate content which is engaging to your fans and ask them to engage

Sometimes fans aren’t ready to buy or engage just yet, but moving them along in your sales funnel is your goal. Encouraging fans to register for a blog, free download, or event can grow your leads and increase your options for contacting them later.

We will promote your lead generation pages and links on social media.

Converting a social fan to buying customer is your ultimate goal, and all of our activities are designed to move customers down that path. Special coupon promotions or sales on social media can lead to immediate purchases. Better yet, when people share their purchase activity, the sales can snowball.

We will promote sales, discounts, special offers that lead to purchases, and where possible, track sales resulting from social activities.

We’ll schedule a Kickoff meeting to introduce everyone and to discuss initial goals and activities. Then we’ll be off and running!

• Roles

Our approach to managing social media is to make sure that roles are clearly defined, whether there is one or multiple team members.

• Workflow

It’s important for you to know the general processes we use to create and curate content for posting, schedule posts, monitor and engage, and create promotional campaigns.

Social monitoring of all profiles is a critical activity because fans require fast response to questions, comments, and complaints. Using our social media monitoring tool(s), we will monitor all social profiles for engagement and respond appropriately. If approvals are required for responses, it may be appropriate for us to acknowledge a fan and then respond later. Engagement activities could include Reply, Comment, Retweet, Follow, Like and other social actions. These are accomplished quickly and efficiently by our team.

There may be cases where the team member monitoring engagement is not able to respond because they don’t know the answer. In these cases a SME (subject matter expert) may be required. It is possible to Assign a social post for follow-up, similar to how a customer support case is assigned. This will create a social case and the person assigned will be notified by email that a post is waiting for their follow up or response.

Monitoring List:

Social profiles/accounts, key search terms such as ‘Sports Medicine, orthopedic surgeons, joint replacement, gel injections etc.,’ VIPs (which you identify), influencers, special social media users (competitors, bloggers), Facebook newsfeed, blog/RSS feeds.

We are excited to propose the management of social media Campaigns which tie into your marketing initiatives and fit your goals.  An integrated social media campaign is more than just posting promotions for a sale, giveaway, or contest you wish to run.

After discussing your upcoming promotions or ideas for campaigns, we can quickly create and schedule social campaigns to augment your marketing promotions or to run standalone on your social networks. We’ll agree on a goal such as the number of entries, reach, or clicks on your posted links, then get going. Our team will take care of keeping the drumbeat going by scheduling a series of posted paid ads, and if there are entries to be collected and winners to be announced we’ll take care of that too.

We will also monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or as long as six months. We’re uniquely able to provide summarized – campaign level analytics for the social activities in the campaign.  Campaign results can be compared to each other so the best offers, giveaways, or contests can be replicated.

It’s important that we be able to measure the results of our efforts, and whether you’d like insight into the level of detail we regularly review or prefer weekly/monthly summaries, you can be confident that we strive for results, not just activities.

• Daily and Weekly Analytics

Our team regularly reviews our dashboards for monitoring metrics such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments etc.). If we notice anything unusual, we collaborate to find solutions, and make adjustments accordingly.

• Report creation

We will create a summary report for you about our activities and results for the period. Content of the report can be customized depending upon the objectives and any specific campaigns or focus for the time period.

Below is a sample of potential report charts from the Dashboard which could be included in your report.

Here is a sample of the Campaign Dashboard which provides campaign level analytics on the series of posts.

• Image gallery maintenance

We will keep a gallery of commonly used, approved images for use in marketing campaigns and social media posts.

• Key hashtags to use etc.

Commonly used #hashtags in posts will be documented and their appropriate use described, so we can be diligent and consistent with the use of hashtags in posts.

MBS is uniquely positioned to provide you with the social media management services and results you need to help grow your business or achieve your goals. We hope that you have gotten a detailed view into how we manage the social media for our clients, and have the confidence you need to select MBS for this engagement.